We totally get it – you are proud of your home, so naturally when it comes time to list it on the market, you want to tell the world all about it. However, when it comes to listing your home, you have to think like a marketing professional and put on your sales hat. Your online listing paired with brilliant photos of your home, will likely form the buyer’s first impression. When writing the listing, try to imagine yourself in the shoes of a potential buyer. Here are some things to take into consideration.

get to the pointGet to the Point Right off the Bat

Think about it – what is your home’s top selling point? What makes your home better than other nearby homes for sale? These are things that you should know off the top of your head, and be able to put into words in your listing.

We live in a world where convenience is key. People have busy lives, and depending on when a buyer happens upon your home’s listing, they may not have time to study the entire thing. So it’s important to hit the top selling points in the first paragraph or two, that way they will be sure to make note and come back later if the house fits their criteria.

It’s True – Less is Actually More

Buyers aren’t looking to read a book when browsing online real estate listings. It is admirable how much you love your home and want to share its fascinating story with the world, but your home’s lessismorelisting is not the place for story time.

Lose the idea that your listing needs to include every last detail of your home. Few buyers will even read the entire listing, and the serious buyers will care enough to inquire further for those types of details.

Keep your listing as short and sweet as possible. Give buyers enough information for them to know whether your home interests them, but leave them wanting more.

Don’t underestimate the power of photos – a real estate listing is naked without photos of the home. Think quality over quantity.



Use Bullets to Make Your Listing More Readable

It is important to make the information in your listing readable and easily accessed. Using bullet points is a good way to make important details stand out and easy to read, as readers’ eyes naturally gravitate to highlights or bullets. Include a bulleted list of details that buyers want to know –

  • Location
  • Number of bedrooms
  • Number of bathrooms
  • Interior square footage
  • Lot size
  • School district

You should construct your listing with the thought in mind that potential buyers will likely scan your listing quickly, searching for only the most important details. So make sure that those details are well-written and easily found.


Check Your grammarGrammar

Before publishing your listing, be sure to check your spelling and grammar. If your home’s listing is covered in spelling and grammar errors, it can damage the potential for selling by giving potential buyers a bad first impression. Have a friend or family member {or your real estate agent} look over your listing to be sure that it is ready to be published.

Overall, you want to be sure that your home’s listing is constructed in a way that is appeasing to potential buyers. The online listing will likely be a buyer’s first impression of your home, so you want to make it a lasting one that leaves them wanting to know more.


This is a classic case of, “What can your real estate agent do for you?” Melissa Clements can help you with all of your real estate needs, including constructing the perfect listing for your home. Melissa knows what the buyers in our area are looking for. Contact her today – she is happy to answer all of your questions.