The fourth of July is quickly approaching. If you’re an American, this means you’ll likely spend Independence Day grilling out, taking a dip in the pool, or checking out various firework displays around town. If you’re an American realtor, this means you’ll be passing out pamphlets the entire day…or does it? Why go the traditional route when you can showcase your creativity? We’ve got some tips to help you take your holiday marketing efforts to the next level.
Send out a Personable Email or GIFs
Pick out your favorite patriotic photo and attach a simple message to wish your followers a Happy Fourth. GIFS are great alternatives to plain static images. These soundless graphics will give your business a touch of personality and character. They’ll also catch the attention of viewers and may increase your click rate.
Seize the opportunity to team up for fundraisers, charity events, or church/school related activities. Pass out “swag bags” filled with fourth of July goodies with your contact information.
Mail out Customer Appreciation Letters
An email is great, but a handwritten note is even better. Seventy-five percent of a real estate’s business comes from word of mouth or from referrals. Send out thank-you notes to past customers and include recipes or tips on how to have a safe holiday.
Create a Newsletter
People want to know what’s going on in their community, so why not be the source of that information? Put together a calendar of events leading up to the fourth.
Develop a Coupon Book
Teaming up with local businesses can really get your name out to the public. Everyone loves a deal, so why not partner up and create an Independence Day coupon book? This a great way to capture a customer’s information for an in-house mailing lists.
Find out what your home is worth today by contacting 30a real estate expert Melissa Clements.