If you’re just starting out in the real estate industry as an agent or are a seasoned veteran, there are always things you can do to improve how you market yourself to potential clients. While there are many tried and true methods, here’s a list of tips to help keep your marketing efforts fresh. After all, that’s what being a real estate agent is all about – your ability to market yourself

Set Aside Time for Marketing pocket watch

One of the biggest challenges when it comes to making your business a success is actually making the time to market your business. If you don’t develop a clear marketing strategy and make the time to implement it, your business will come up empty handed.

  • Pick a day in your week and devote a few hours to investigating, planning or applying new marketing strategies. How about Monday? This would give you a chance to get your marketing strategy in order for the week ahead and focus on how you can expand your business and generate more leads.
  • If you have an assistant or anyone else on your team that assists with your marketing efforts, hold a weekly meeting on Mondays to ensure that everyone is on the same page.

Who Are You Trying to Reach?

Do you know the type of customer you’re trying to attract? If your answer was anybody and everybody that’s probably not the right answer. While it may sound like a great idea to grab any and all business that comes your way, it’s better to find your market niche that plays to your strengths as a real estate agent. This is how you will develop quality leads.

  • Do you specialize in first time homebuyers or luxury real estate? Target your marketing efforts towards your niche and own it.IMG_2322

Be Present on the Web

If you don’t already have a website, it’s time to make that your first line of business. Having your own website is huge for real estate agents. A website is your online business card, where a potential client can passively check out what you have to offer without committing one way or the other. This is the perfect sales tool for your business – most of your other marketing efforts will be geared towards driving potential clients to your website to ultimately capture that lead.

  • Make sure that your website is mobile friendly – this is a key ingredient to having a successful website.i pad

Take Advantage of Social Media

If your business isn’t hitching a ride on the social media train, well, it’s time to head to the train station. Social media is basically free marketing, so why wouldn’t you take advantage? Social media, just like any other marketing outlet, requires strategy, but your efforts will be rewarded. Determine which social media platforms are best for your business and start planning your strategy today!


Are you looking to buy or sell a home? Melissa Clements is a seasoned real estate agent with experience in all areas of real estate. Contact her today – she is happy to answer your questions and help you with any real estate needs that you may have. Your journey to buying or selling a home can start today!